This immersive experience, in the heart of Parisian Luxury, is designed to explore and apply key theories of customer experience. Look inside the world of Parisian luxury through the experiences of EMLV’s MSc Luxury & Innovation Management students. Over two months, they dedicated more than 18 hours to fieldwork, working closely with leading fashion, jewellery, […]
Ludovic Mao, class of 2003, holds an MBA from EMLV. As Head of Digital Operations for Creation x Fragrance & Beauty, Watches & Fine Jewellery at CHANEL, Ludovic shares his expertise in driving digital innovation and elevating brand experiences through creative digital solutions. With a tech background and a Master’s degree in AI and databases, […]
In the dynamic world of global marketing, the bridge between local authenticity and worldwide recognition is paved with strategic insight and cultural sensitivity. Brands that master the art of weaving local influences into their global presence often find themselves at the pinnacle of consumer admiration and loyalty.
The luxury sector, long synonymous with exclusivity and opulence, is undergoing a transformative shift. As we move into 2023 and beyond, a new paradigm is emerging: ethical luxury. So how is social responsibility becoming a cornerstone in the strategies of luxury brands and reshaping the industry’s future?
École de Management
Léonard de Vinci
Pôle Universitaire Léonard de Vinci
92 916 Paris La Défense Cedex
Tél. : +33 1 81 00 28 48
[email protected]
Campus Tour
Recrutement
